Volkswagen India has taken a significant step to enhance its brand presence and appeal in the Indian market by announcing a new partnership with renowned Indian cricketing sensation Jasprit Bumrah. The collaboration is designed to give a powerful push to the marketing and promotion of the Volkswagen Golf GTI, one of the world’s most iconic hot hatches, now launched in India with a starting price of ₹53 lakh (ex-showroom).
In what Volkswagen describes as a blend of “precision engineering and athletic accuracy,” the brand aims to leverage Bumrah’s reputation for focus, discipline, and performance to reflect the same qualities that the Golf GTI embodies.
“This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. We have crafted a narrative rooted in substance, reflecting character, building trust, and resonating deeply with our audience,” said Nitin Kohli, Brand Director, Volkswagen India.
Kohli further emphasized that aligning with a sports personality of Bumrah’s stature brings authenticity to the campaign.
“We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers,” he added.
For Jasprit Bumrah, this partnership feels like a natural synergy between his personal philosophy and Volkswagen’s brand ethos.
“I’ve always believed that true performance doesn’t need to be loud — it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit. It’s a brand I’ve long admired for its precision and presence, and I’m proud to be associated with something that stands for performance par excellence,” said Bumrah.
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The Volkswagen Golf GTI has always had a cult following worldwide, and its arrival in India has been much anticipated by car enthusiasts and performance lovers. Priced at ₹53 lakh (ex-showroom), the new Golf GTI promises not just sporty looks but true hot hatch performance.
Under the hood, the Golf GTI packs a robust 2.0-liter four-cylinder turbocharged petrol engine delivering an impressive 265 horsepower and 370 Nm of peak torque. This power is transmitted to the front wheels through a highly responsive 7-speed dual-clutch automatic transmission, ensuring smooth gear shifts and exhilarating driving dynamics.
A standout feature enhancing the GTI’s cornering capabilities is the electronically controlled front-axle differential lock, which significantly improves traction and handling, especially during aggressive driving.
The Golf GTI stakes its claim in the hot hatch segment with remarkable acceleration. According to Volkswagen, the car can surge from 0 to 100 kmph in just 5.9 seconds. Its top speed is electronically limited to an impressive 267 kmph, underscoring the model’s sporty credentials and placing it firmly in the realm of performance-focused vehicles.
Beyond raw numbers, the Golf GTI has long been admired for its precise steering, agile chassis, and everyday usability. With the new collaboration, Volkswagen India aims to position the GTI not just as a car for enthusiasts but as a lifestyle statement for those who value refined engineering, speed, and sophisticated design.
By associating with Jasprit Bumrah, a figure known for his consistency, control, and explosive talent, Volkswagen India hopes to create an emotional connection with customers who appreciate both sports and high-performance vehicles.
With this strategic partnership, Volkswagen India is clearly signaling its ambition to elevate the Golf GTI’s profile and carve out a significant niche in the premium hot hatch segment. For enthusiasts eager for a blend of practicality and pulse-quickening thrills, the Volkswagen Golf GTI in India could well be the ultimate driving companion.
