Mahindra BE 6 and XEV 9e: India First Electric SUVs with Dolby Atmos Sound

Mahindra & Mahindra (M&M) has teamed up with Dolby Laboratories to bring Dolby Atmos technology to its Electric Origin SUVs, the BE 6 and XEV 9e. With this collaboration, Mahindra becomes the first Indian automaker to incorporate Dolby Atmos in its vehicles, raising the bar for in-car entertainment in the Indian automotive industry.

Mahindra Electric SUV Audio by Harman Kardon

Both SUVs come with 16 Harman Kardon speakers, included as standard. This high-quality audio system ensures an exceptional listening experience with rich, clear, and detailed sound.

• Three-Way Speakers: Positioned near the front seats, these speakers combine a tweeter, mid-range, and woofer for a detailed sound experience.
• Unity Speaker Design: The center speaker uses Harman’s patented Unity design for balanced audio throughout the car.
• Rear Surround Speakers: The rear features high-quality mid-range speakers that enhance the surround sound.
• Subwoofer and Ceiling Drivers: A powerful subwoofer and two ceiling-mounted speakers create an immersive Dolby Atmos effect, delivering a cinematic audio experience.

Dolby Atmos in Car

Dolby Atmos is a revolutionary technology that changes how you experience sound. In the BE 6 and XEV 9e, it provides clear, detailed, and 3D audio. This creates a surround sound effect that makes you feel like you’re part of the music or scene, offering a superior listening experience compared to traditional stereo.

Karan Grover, Senior Director, Commercial Partnerships – IMEA, Dolby Laboratories said:

We are excited about the possibilities that our collaboration with Mahindra can bring for customers in India. Dolby Atmos in Mahindra’s Electric Origin SUVs – BE 6 & XEV 9e, will take the car journey to an entirely new level by transforming the interior cabin into an entertainment space that brings consumers closer to the content they love. With Dolby Atmos, every ride will be an extraordinary experience that complements the unlimited potential of the Mahindra BE 6 and XEV 9e.

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited said: 

The BE 6 and XEV 9e embody Mahindra’s vision of delivering extraordinary experiences across every aspect of driving. By integrating Dolby Atmos, we are setting a new benchmark for in-car entertainment, ensuring that every journey is not only seamless but also truly immersive.

The BE 6 and XEV 9e are designed for people who demand the best in every part of their lives. These SUVs combine cutting-edge electric mobility with a premium in-cabin entertainment system, setting new standards in the market.

Mahindra’s collaboration with Dolby and Harman Kardon reflects their commitment to delivering top-tier technology and luxury for customers.